Motivation


All the elements
that make up the Trade-mark
contain precise messages.
The logical analysis of the Symbol
and of all the signs that are part of it
is perceived at a conscious
or unconscious level
by the customer who sees it.
Rarely is He able
to decipher immediately all the messages
contained within the Trade-mark,
however, from them he receives
a beneficial sense of security,
trust and reliability.

The Trade-mark engraved on steel
and impressed in relief on paper,
contains the two figures of a lion and a swan.
Opposites by nature, the two Symbols
combine with each other harmoniously
in their positive and negative aspects.