Visual Identity Manual


The visual Identity Manual
is a publication which illustrates
in a simple and clear manner
instructions for using the Trade-mark
in all its forms.
The Manual defines the social colours
(on the Pantone international scale),
correct positioning of the Trade-mark
and the right proportions in which it
should be reproduced in every aspect
of visual communication:
from visiting card to insignia,
from headed notepaper to commercial vehicles,
from uniforms to advertising.
The Manual also contains
the original designs which permit perfect
reproduction of the Trade-mark.
Besides being a precious instrument
for the supplier, the visual Identity Manual is
a valid means to promote the efficiency
and seriousness of the Company.